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"Hurry. Don't leave!"   I'll never forget the speech at my college graduation. The speaker was actor and author George Plimpton, a brilliant, talented, successful writer.What we

Ever been disappointed by a package? Maybe you pulled so hard to tear a bag that, when it finally opened, the contents spill everywhere. Or

“I didn’t really know exactly what I was looking at, but somehow and now I can say in hindsight—I got the chance in the 90s

Bottom Line: Packaging reflects your brand’s personality. Put your best foot forward with single-serve convenience. In my 45 years in the packaging industry, I’ve seen three levels

As my friend and colleague Carl Melville has been saying for many years, packaging is the Rodney Dangerfield of industries: it just doesn’t command enough