Category: Co-Packing

In the consumer packaged goods (CPG) industry, efficiency is more than a target — it is a requirement for remaining competitive. Single-serve packaging formats such

In the consumer packaged goods (CPG) industry, packaging is often treated as a marketing decision first and a logistics decision second. But the physical format

Nine out of 10 new products fail. And yet, some elite brands consistently defy this trend. How? Winning brands use packaging as a cornerstone of their

“I didn’t really know exactly what I was looking at, but somehow and now I can say in hindsight—I got the chance in the 90s

Bottom Line: Packaging reflects your brand’s personality. Put your best foot forward with single-serve convenience. In my 45 years in the packaging industry, I’ve seen three levels

In the world of advertising and branding, few names shine as brightly as George Lois. Renowned for his groundbreaking work with iconic brands like MTV,

The right packaging is almost as important as the right product, especially when it comes to drink powders. How do you determine which packaging is

When trying to get a product out to the masses, it helps to have packaging that can easily get there. Bulky and inconvenient packaging is

Since the 1990s, stick pack packaging has changed how we package our goods. Originating in Japan and first brought to North America by us, stick

For the millions of people who use backpacks and purses, there’s a good chance a stick pack is lying at the bottom of it. Over