Single-serve packaging has become a preferred format across industries, from food and beverage to nutritional supplements and pharmaceuticals. Among these formats, the stick pack has

Packaging World just released a podcast discussing their first-ever Annual Outlook Report survey. Their findings highlighted a resilient global truth: when costs go up, customers

Happy Birthday, Dad (Eliot Kay/Kozarsky CPP) Today, I want to pay tribute to my late father, Eliot Kozarsky, whose commitment and values as a packaging professional

In the consumer packaged goods (CPG) industry, efficiency is more than a target — it is a requirement for remaining competitive. Single-serve packaging formats such

In the consumer packaged goods (CPG) industry, packaging is often treated as a marketing decision first and a logistics decision second. But the physical format

Nine out of 10 new products fail. And yet, some elite brands consistently defy this trend. How? Winning brands use packaging as a cornerstone of their

“I didn’t really know exactly what I was looking at, but somehow and now I can say in hindsight—I got the chance in the 90s

Sampling isn’t just about giving something away for free - it’s a calculated marketing strategy. When done right, samples drive trial, boost brand recognition, and

Bottom Line: Packaging reflects your brand’s personality. Put your best foot forward with single-serve convenience. In my 45 years in the packaging industry, I’ve seen three levels

As my friend and colleague Carl Melville has been saying for many years, packaging is the Rodney Dangerfield of industries: it just doesn’t command enough